Integrated Marketing Campaign Incorporates Branded Content with Launch of Digital Content Platform

New York – June 19, 2013 – Going public on the New York Stock Exchange (NYSE) is a significant benchmark for any business. While it’s the culmination of many successes, an IPO is followed by even more growth stories and achievements. To showcase the great moments, individuals and activities behind the most fascinating companies in business, the NYSE today unveiled a new multichannel marketing initiative: The Big Stage.

“The Big Stage is a metaphor for the arena supported by the market quality and visibility platform that is distinctly unique to the NYSE. The companies within our global community continue to mark their achievements on our stage and this campaign is designed to explore the unique stories tied to these moments,” said Marisa Ricciardi, Global Head of Marketing & Branding, NYSE Euronext. “This non-traditional approach, which combines paid, owned and earned media strategies, is central to engaging an audience around these ‘behind the scenes’ stories in today’s multichannel world.”

The creation of a newly created branded content property, NYSEBigStage ( www.NYSEBigStage.com ), is a confluence of storytelling and design. It is built to showcase exclusive company stories and build a community of new and established leaders. Tailored for the general business audience, the high quality content will engage audiences through captivating retellings of a brand’s reinvention, insightful profiles that reveal how leaders turned challenges into opportunities and thoughtful insights on policy actions. With over 2,100 listed issuers globally, NYSEBigStage will have a regular pipeline of fresh material.

Additionally, a cobranded TV campaign, which explores the journey companies take to join the capital markets community, launched today. As the biggest stage in business, the NYSE is leveraging its unique position to put a lens to recent IPOs including Silver Spring Networks (NYSE: SSNI), Workday (NYSE: WDAY) and Zoetis (NYSE: ZTS) at launch. The 30 second spots will be targeted to key demographics across CNN, CNBC and Bloomberg TV as well as select digital and social channels.

“An IPO serves as a moment of recognition to those who labored to build a company from its inception and we fully appreciate how it’s celebrated by employees, anticipated by future shareholders and widely documented across the media,” said Scott Cutler, Executive Vice President and Head of Global Listings, NYSE Euronext. “The Big Stage truly taps into the sentiment behind an IPO – with access to our sophisticated market structure and the world’s largest pool of investors and liquidity, a company can recognize their loftiest business goals.”

NYSE Euronext worked with Digitas, a global digital agency, on the creative and built the content property leveraging responsive design for multichannel content consumption. In addition to other sources, including NYSE, NYSEBigStage features original content produced by Time Inc. Content Solutions, the content marketing arm of Time Inc.

For more information and to check out the digital versions of The Big Stage advertisements, please visit http://nysebigstage.com/newsdesk/biggeststage .

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About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets - the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca - represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more information, please visit: http://www.nyx.com .

Disclaimer and Cautionary Note Regarding Forward-Looking Statements
This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements concerning NYSE Euronext's plans, objectives, expectations and intentions and other statements that are not historical or current facts. Forward-looking statements are based on NYSE Euronext's current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements. Factors that could cause NYSE Euronext's results to differ materially from current expectations include, but are not limited to: NYSE Euronext's ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk and U.S. and global competition, and other factors detailed in NYSE Euronext's 2011 Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission or the French Autorité des Marchés Financiers. In addition, these statements are based on a number of assumptions that are subject to change. Accordingly, actual results may be materially higher or lower than those projected. The inclusion of such projections herein should not be regarded as a representation by NYSE Euronext that the projections will prove to be correct. This press release speaks only as of this date. NYSE Euronext disclaims any duty to update the information herein.